Customized Sender Email Address
What’s new?
- Custom Sender Email Address: Agency administrators can now set up a custom sender email address under Settings > Agency Information.
- Transactional Emails from Your Domain: Transactional emails can now be sent from your own domain instead of estaff365.com.
- DNS Verification Status Messages: The setup process includes DNS verification status messages to ensure proper configuration and deliverability.
Why is it Important?
- Professional Branding: Sending emails from your own domain enhances your agency’s professional image and brand consistency.
- Increased Deliverability: Custom sender email addresses, along with DNS verification, improve the likelihood of emails reaching recipients’ inboxes, reducing the chances of being marked as spam.
- Enhanced Security: DNS verification helps ensure that emails are authenticated, reducing the risk of spoofing and phishing attacks.
- User Trust: Receiving emails from a recognizable domain builds trust with your clients and recipients, leading to better engagement and communication.
How do I enable this?
To successfully send emails using an address belonging to another domain, customers must update their DNS settings to include a DKIM (DomainKeys Identified Mail) record. This step is crucial for email authentication, ensuring that the emails are not marked as spam and are delivered reliably.
Note: This feature is dependent on the Bullhorn 2024.7 release.