Improved Time Zone Accuracy Based on Zip Code, State, and Country Data
What’s new?
Automation now determines a contact’s time zone by prioritizing the Zip/Postal Code. If the Zip/Postal Code is missing or invalid, it returns to the State. Additionally, the system checks the contact’s country to ensure accuracy when matching states with shared names across different countries (e.g., Victoria in Australia and New Zealand). If both the Zip/Postal Code and State are missing or invalid, the time zone defaults to the customer’s configured time zone in their account settings.
Why does it matter?
Previously, if both the Zip/Postal Code and State were missing, automation would select the time zone based only on the country, which caused issues in countries with multiple time zones. The new process ensures more accurate time zone assignments and reduces errors caused by incomplete or invalid location data.