Email Marketing

Recipient Validation 

Our logic has been updated with a third party email validator to improve our accuracy on which recipients get flagged as “not mailable.” Historically when we received a status from the email validator as a recipient with a high potential for opting out, we would flag the record as “not mailable” to help sustain the integrity of the customer domain. After further partnership with these third party email validators, we have updated our logic to not flag these records as “not mailable” since the recipient hasn’t actually opted out themselves. Now when we receive a status update from the email validation that points to a high potential for them opting out, we will still process that email to the recipient in which they can opt out themselves. 

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